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guan leiming

technical director | java

behind the low-quality product promotion: a "consumption trap" revealed

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the live broadcast room of "crazy little yang" was once an opportunity for many people to buy delicious food and experience life. however, when consumers found that these products were not what they claimed, they were disappointed and angry. this incident revealed that there are many problems behind the model of online celebrities bringing goods.

in the "yuhuiyuan" meicaikourou incident, consumer rights were ignored. although the official announcement was made, the compensation was insufficient, which triggered more discussions. at the same time, many netizens reported that they only received a refund and did not receive "triple compensation." in addition, the "original cut beef roll" incident further exposed the opacity and fraud behind "carrying goods."

behind these events is society's reflection on the "sales promotion" model. although the online celebrity sales promotion model has brought convenience, it has also brought some problems.

1. lack of supervision and sense of responsibility: when the market supervision department discovered the violations, why didn’t it take timely measures? consumer rights were ignored, causing the incident to continue to evolve.2. false advertising and fraud: the promotional content of "carrying goods" is often exaggerated, and even involves false propaganda and fraud. such behavior not only infringes on the rights of consumers, but also damages the market order.3. ethical dilemmas and social responsibility: as public figures, internet celebrities need to bear certain social responsibilities. they should pay attention to the interests of consumers and maintain their professional ethics and social responsibility.

as the incident was exposed, relevant departments began to review the "carrying goods" model, hoping to regulate the market order and protect consumer rights through regulatory measures. at the same time, consumers also need to improve their ability to distinguish, consume rationally, and avoid being deceived by false propaganda.

2024-09-15