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yu chengdong once said that the company had been arguing over pricing, and after multiple rounds of cost calculations, the current prices of the four versions are all at a loss. however, the disappointment of the "explosive" expectations of the zhijie s7 put huawei and chery in a difficult situation. with the success of the zhijie m9 and chery's lack of motivation to cooperate with huawei in adjusting and improving the production line, the marketing strategy of the zhijie s7 also failed to work.

in april 2024, the zhijie s7 was launched again for a rare second time, with an upgraded model. the price remained unchanged, but the core product configurations such as battery life and intelligent driving solutions were improved. however, the effect of the second launch was once again disappointing. although the brand and technical strength were improved, the market performance remained stagnant.

according to statistics from jielan road, the cumulative sales of zhijie s7 since its launch is 17,466 units, far lower than the sales of 140,000 units of wenjie m9. behind this is the cruel reality of the industry elimination competition. game participants need to stay vigilant and adjust strategies in time to cope with the increasingly fierce market competition.

after nearly a year of running-in, both parties seem to be full of confidence in the zhijie r7. yu chengdong revealed that within less than two weeks of the pre-sale, the order volume exceeded 30,000. yin tongyue said that he would go all out to ensure the delivery of the zhijie r7, and the r7 would definitely become a new benchmark for young people's first choice of smart luxury suv.

however, there are still challenges in the delivery scale of zhijie r7. yu chengdong revealed: "now i have one more worry. according to the current orders, it is a challenge for our production capacity."

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