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the success of "tripe freedom" is a reflection of guoquan's online marketing strategy. the sales volume on douyin channel has grown rapidly, and it has become the sales champion of douyin catering products. the promotion of the pre-prepared food model has also become an important direction for guoquan's future development.
mr. liu yichuan once emphasized that the pre-prepared food model can reduce costs and better meet consumer needs. the first store of "guoquan yaoyao lingxian" was chosen to be located in the farmers' market. this approach is in line with the positioning of "sinking market" and can effectively shorten the distance and improve the consumer experience.
challenges and opportunities
however, guoquan’s transformation also faces new challenges. the failure of the fresh food e-commerce model has forced the industry to explore new paths.
zhang shule believes that guoquan's "vertical category" strategy needs to further explore efficient operating models in terms of community scenarios and online and offline integration. he pointed out that cost pressure and management difficulties are key factors hindering its development.
future outlook
in the face of challenges, guoquan still maintains a positive attitude. they will continue to strengthen their brand influence and expand their market share through controlling acquisitions and new investment projects. at the same time, it is expected that in the second half of the year, the company will continue to focus on the three-in-one brand, product, and channel, as well as the guoquan business model of integrated production, supply and marketing, to promote the company's performance growth.
summarize
guoquan's success story provides valuable experience for other companies, especially in how to meet market challenges through community scenarios and online and offline integration. they are exploring new growth points and will continue to leverage their unique strategic advantages to stay ahead in the fierce competition.
