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the subscription rates for the second phase of the longsheng bay project, the third phase of greentown qiantan lily garden, and the second batch of sunac bund no. 1 phase 2 all exceeded expectations, and the market showed strong vitality. according to statistics from cric research center, in the first half of this year, a total of 1,544 large-scale high-end residential units with a total price of more than 30 million yuan were sold in shanghai, the highest level in the past 10 years. during the same period, a total of 18 "top luxury" projects with a total price of over 100 million yuan were sold across the country, of which shanghai accounted for nearly 80%. throughout the first half of the year, shanghai has supplied a total of 23 high-end projects with an average unit price of more than 100,000 yuan/square meter. among them, 20 projects had a sell-through rate of more than 70% on the first day of opening, showing full market competitiveness.
improving demand driventhe main reason why shanghai's luxury housing market has received so much attention is that it meets the "improvement needs" of home buyers. some buyers make asset allocations by purchasing luxury properties to maintain and increase the value of their assets. in addition, the phenomenon of upside-down first and second-hand housing in some mid- to high-end projects in urban areas still exists, especially the upside-down space in high-end residences, which has also injected new vitality into the market.
market confidence and policy supportin recent years, shanghai's new housing market has also ushered in new development opportunities. as the market environment improves, real estate stocks continue to rise, and regulators continue to release positive signals, including "promoting the real estate market to stop falling and stabilize," which has significantly improved market expectations and boosted market confidence. in addition, some buyers are allocating their assets by purchasing luxury properties to maintain and increase the value of their assets, which further strengthens market confidence.
future outlookwith policy support and changes in the market environment, shanghai's luxury housing market will continue to grow and develop. i believe that as time goes by, shanghai's luxury housing market will usher in a new peak and bring a better life experience to home buyers.
