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as a leader in china's snack industry, bestore has been hit by market changes in recent years. the company has a large number of offline stores and its online sales have fallen by more than 30%, which has forced bestore to re-examine its strategy. yang yinfen's team led the team to actively explore new development directions and achieved certain results. they launched the "snack kingdom" concept and built the country's largest store, the "snack kingdom store". this store covers an area of ​​more than 1,000 square meters and has more than 3,000 skus, covering products from bestore's main brand, its sub-brands, and incubated snack chain brands.

2. seeking breakthroughs and integrating online and offline development

the company has increased the number of customer orders by reducing product prices, introducing freshly baked and seasonal snacks, and enhancing seasonal sales capabilities. on online platforms, the company has simultaneously expanded instant retail platforms such as meituan, yonghui, and pupu, and explored the model of "interest e-commerce platform". yang yinfen's team actively tried to promote new products through dabo and store broadcasts, using douyin live broadcasts and tmall flagship store live broadcasts to attract consumers. at the same time, the company also strives to improve the experience and services of offline stores to provide customers with a more convenient shopping environment.

3. the collaboration between yang hongchun and yang yinfen helped bestore develop steadily

yang hongchun, the founder of bestore, once worked at kelon electric and founded bestore in 2006. yang yinfen, as the company's long-term general manager, is good at building a supply chain system and researching new technologies and products. the two worked together to list on the shanghai stock exchange in 2020 and became the "first high-end snack stock." at present, the final beneficial shares of yang hongchun and yang yinfen are 23.26% and 8.94%, respectively. yang yinfen has strong team leadership. he actively seeks breakthroughs and boldly tries new development directions.

4. find new growth points and focus on "natural health new retail"

yang yinfen knew that to regain confidence, he had to speak with performance. he proposed a new proposition of "natural and healthy new retail", hoping to attract consumers through ip co-branding and innovative products, and try to break through the traditional snack industry model. with the successful promotion of the "menglansun" family, the company began to try new directions and achieved certain results.

5. actively respond to market challenges and seek new development opportunities

bestore has faced market challenges in recent years, but yang yinfen's team has always maintained a positive attitude and continued to explore new development directions. they believe that by persisting in innovation and a deep understanding of the market, the company can achieve new success in the future.