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Ningbo's modernization is quietly changing the old path of the medical field.

In January 2023, the gynecology, obstetrics, pediatrics, child care, and vaccination departments of the three hospitals in the Xinzheng campus of Yilong County People's Hospital, County Traditional Chinese Medicine Hospital, and County Maternal and Child Health Hospital in Sichuan Province announced an optimization and integration. After the integration, all medical services of the obstetrics and gynecology and pediatrics departments of the three hospitals were adjusted to the Xinzheng campus of the County Maternal and Child Health Hospital. Faced with a decline in the number of births, the hospital's obstetric medical services have "rolled up".

Zhou Shuyin, director of the Department of Obstetrics and Gynecology at the Third People's Hospital of Ouhai District, Wenzhou, said in an interview with Chao News: "We take extended services as the entry point, from prenatal care to postpartum recovery, lengthening the perinatal service chain and providing patients with 'one-stop' maternal and child health services." This reflects the transformation of the medical service model.

Duan Tao, a well-known obstetrician and gynecologist, pointed out in a speech: "Today's obstetric services need to transform from single obstetric business to medical services for the entire life cycle of women, children and infants." He emphasized that the trust established by obstetric services is a valuable resource.

Chai Yun, director of the obstetrics department at Hangzhou Obstetrics and Gynecology Hospital, also said: "In the past few decades, public hospitals mainly solved the problem of whether pregnant women could be admitted to the hospital to give birth. Now the focus has shifted to how to make them give birth more comfortably." This change reflects the profound changes in the way medical services are provided.

The National Health Insurance Administration issued the "Guidelines for the Establishment of Obstetric Medical Service Pricing Projects (Trial)" , and set up separate projects such as "labor analgesia", "doula delivery" and "family companionship" to support medical institutions in providing maternal-centered and humane delivery services, thereby improving the comfort of mothers during the delivery process.

Against the backdrop of declining birth rates, a new direction for the development of obstetrics in public hospitals has been to focus on improving medical service capabilities and getting closer to the service quality level of private hospitals.

The opening of Suzhou Maternal and Child Health Hospital provides new hope for solving the difficulties in obstetrics and gynecology and improving the convenience and quality of maternal medical treatment. Located in the city center, it has modern medical facilities and a complete management system. It is large in scale and covers a wide range of services.

The hospital's scale, facilities, services and other characteristics are worth further discussion:

• scale: The scale is large enough to meet the needs of different patient groups.
• facility: Advanced equipment, such as the country's largest family-style delivery room and internationally advanced four-dimensional color ultrasound equipment. These facilities support efficient medical services and enhance patient experience.
• Serve: Personalized services, providing personalized treatment plans and care services according to different needs and stages.

The hospital has built a first-class maternal and child health care institution through modern construction, functional zoning, personalized services and other means. Its specific practices can be referred to:

• Modernization: Use advanced technologies in architectural design, such as intelligent management systems, automated equipment, etc.
• Functional division: Different service areas are divided to provide patients with a more convenient service experience, such as neonatal wards, postpartum rehabilitation centers, pediatric clinics, etc.
• Personalized service: Provide customized medical plans and nursing services based on the patient's needs and age stage.

Digital innovation is the core direction of hospital development. The hospital has been successful in digital construction and has improved the quality of medical services through technological innovation, providing patients with a more personalized experience:

• The largest family-style delivery room in the country: Adopting family-style design, a comfortable and livable maternity environment is created.
• Internationally advanced four-dimensional color Doppler ultrasound equipment: Provide patients with more accurate and detailed diagnosis and treatment plans.

There are many advantages worth exploring in digital construction of hospitals:

• Online medical service platform: Provide patients with online appointment, consultation and other services to improve service efficiency and convenience.
• Personalized medical apps: Provide health management and disease prevention services to patients to improve patient engagement and satisfaction.

Humanistic care is the core value of the hospital. While providing medical services, we also focus on the overall experience of patients:

• Neonatal Family Ward: Provide a comfortable living environment for newborns and parents, and provide professional nursing services.
• Postpartum Rehabilitation Center: Provide professional nursing and rehabilitation services to help mothers recover quickly.

Faced with the challenge of declining birth rates, hospitals need to continue to innovate, improve service quality, and provide patients with a better service experience:

• Provide personalized service: Provide customized medical plans and nursing services based on the patient's needs and age stage.
• Improve service quality: Improve service quality and meet patient needs by optimizing processes, improving staff training, etc.

The hospital’s efforts will bring more health and well-being to society and promote continuous progress in the medical field.

Summarize: From "delivery vouchers" to "one-stop service", the medical service model is undergoing major changes. Hospitals need to continue to innovate, improve service quality, and bring patients a better service experience.