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1. lack of channel advantages and difficulty in reaching the market: xingtu's sales network is far less than that of its competitors weipai and lynk & co. its 4s stores are less than 200, and its channel resources are relatively weak. this makes it difficult for xingtu to achieve a wide market reach, making it difficult for consumers to discover and access its products. lynk & co has more than 11 stores in guangzhou, and is actively deploying new energy retail centers to further enhance brand awareness and communication.
2. the product positioning is unclear and the market awareness is insufficient: xingtu's product positioning has always been controversial. it attempts to cross the high-end market, but its product competitiveness is difficult to reflect its real advantages. the market's awareness of xingtu is also relatively low, resulting in consumers' lack of clear judgment on its products and brand.
3. brand strategy fluctuates and senior management is frequently adjusted: chery automobile's frequent internal changes have affected the development direction of the xingtu brand. from personnel adjustments in the marketing center to huang zhaogen, assistant to the general manager, "taking on multiple roles", these changes have led to fluctuations in xingtu's market performance and ultimately affected the brand's stability and development prospects.
4. imbalance between innovation speed and market response: in a highly competitive market environment, xingtu needs to quickly adapt to market changes. it needs to invest more resources, speed up research and development, and continuously improve its products and services. at the same time, it also needs to actively explore new market strategies to gain a firm foothold under the pressure of competitors.
faced with these challenges, xingtu automobile needs to make a major decision. whether its future can achieve a breakthrough depends on whether it can find the right positioning and development direction.
