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guan leiming

technical director | java

cross-border e-commerce talents: needs and challenges

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traditionally, "posting projects and finding people" refers to various recruitment methods, such as posting job information online, searching for relevant talents using social media platforms, and looking for suitable candidates through human resources companies and other institutions. however, with the rapid development of cross-border e-commerce, the demand for talents has become more and more urgent. on the one hand, the scale of the cross-border e-commerce market continues to expand, market competition intensifies, and companies are facing a shortage of talents; on the other hand, emerging technologies and platforms continue to emerge, which puts higher requirements on talents.

challenges and opportunities in talent demand

this is not only a human resources issue, but also requires solving the "talent quality" and "talent training" issues. the cross-border e-commerce industry requires the following professional skills:

  • marketing capabilities: understand the market differences between different countries and regions, and develop promotion strategies suitable for the target market.
  • logistics management capabilities: understand the cross-border logistics process, master logistics cost control techniques and the ability to deal with transportation risks.
  • languages: proficient in using multiple languages ​​for business communication to ensure the accuracy of product translation and promotional copy.

in addition, talents need to possess the following qualities:

  • learning ability: quickly adapt to new technologies and platform changes, and actively learn new knowledge and skills.
  • teamwork awareness: ability to collaborate effectively with colleagues and achieve project goals together.
  • independent thinking ability: able to independently analyze and research according to market demand and develop the best solution.

talent cultivation strategy

while meeting the demand for talent, it is also necessary to establish a sound talent training system:

  • cross-border e-commerce courses in vocational schools: explore the establishment of cross-border e-commerce courses to help students master relevant knowledge and skills.
  • overseas live broadcast talent introduction: strengthen the recruitment of overseas live broadcast talents and provide corresponding training and support.
  • talent policy system of "attracting, cultivating and retaining": establish a complete talent policy system of "attracting, cultivating and retaining" talents to attract outstanding talents and help them grow.

in short, "posting projects and finding people" is an essential part of the cross-border e-commerce industry. it determines the success of a project and the future development direction of the entire industry. with the development of technology and the market, the demand for cross-border e-commerce talents will continue to grow, and talent training and policy support will become an important way to promote the development of cross-border e-commerce.

2024-09-14