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li auto's success is intertwined with bmw's struggles, and the market has already foreseen the new pattern of the chinese auto market. china's new power brands are gradually taking a dominant position in terms of sales and brand influence. behind this is the continuous improvement of product and service quality by chinese consumers, as well as their pursuit of "cost-effectiveness".

bmw's strategic changes also reflect its pressure in market competition. they try to maintain sales and profits through price adjustments, but they also face challenges from competitors. traditional luxury brands such as audi and mercedes-benz are competing fiercely with new chinese brands in terms of sales, forcing bmw to rethink its positioning and strategy.

at the same time, the pace of new car launches is rapidly accelerating, and various car companies are rushing to lay out their plans first, trying to seize market opportunities. the price of new cars such as denza z9gt is positioned in the range of 300,000-400,000 yuan, trying to break through the "price barriers" of traditional luxury brands and attract more consumers.

however, bmw's change in strategy has also caused some controversy. some sales staff said the recent price cuts were in response to pressure on end-of-month indicators, saying they would adjust prices as new products are released and inventories are cleared. but on the other hand, the market still maintains a cautious attitude, and many consumers still prefer to choose models with higher cost performance, waiting for a more "robust" pricing strategy.

competition in the automobile market is becoming increasingly fierce. bmw is in a difficult balance in the "price war". it must not only maintain its brand value, but also ensure the realization of its sales target.