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the core of this upgrade is the comprehensive upgrade of the "safe shopping" service, which is to make service and contract fulfillment no longer a common shortcoming of merchants and platforms. officials said that the upgraded buyer protection service is aimed at reducing the operating burden of merchants, improving service quality, and ultimately promoting the healthy development of the platform ecosystem.
“safe shopping” service upgrade: from “guarantee” to “empowerment”
according to an insider of 1688, the core of the upgraded buyer protection service is the "safe shopping" service. more than half of the more than 1 million source manufacturers have opened the "safe shopping" service. the actual results have proved that this not only improves the buyer experience, but also brings additional benefits to merchants.
according to public data, after launching "safe shopping", the number of visits to merchants' stores increased by 16%, the order conversion rate increased by 13%, the repurchase rate increased by 11%, the number of new buyers increased by 39%, and after-sales disputes decreased by 48% year-on-year. these data show that the "safe shopping" service provides huge value to merchants.
the platform bears more costs and merchants gain more benefits
the upgraded buyer protection service adds many new items on the basis of the original "safe shopping" service, such as return shipping, quick refund for returned goods, delayed delivery of customized goods, and other "non-full business responsibility" service costs, which are borne by the platform. the service costs of "full business responsibility" for false shipments are borne by the merchants.
in addition, 1688 will increase the platform's "liability" bearing capacity to provide buyers with more comprehensive protection services.
help businesses reduce their operating burdens and promote ecological development
in order to reduce the operational burden on merchants, 1688 has taken some measures, such as capping the technical service fee at 18 yuan per order, free of charge for orders where the buyer successfully refunds before delivery, and free of charge for orders of goods entrusted to 1688 by merchants. at the same time, the platform has also launched a series of "anti-involution" initiatives, such as making the "double guarantee" of customer acquisition and order guarantee a standard benefit point for all new merchants, launching an "efficiency and revenue increase plan" that promises to guarantee merchants a certain order volume, number of customers and reasonable profits, and releasing a free ai business assistant to help source factories use ai to serve young consumers.
adjust the traffic distribution mechanism to increase the buyer's repurchase rate
1688 will increase the platform traffic allocation, with buyer conversion and gmv repurchase as the main line, to provide merchants with more precise services, thereby promoting the development of the platform ecology.
